“A STAIN OF COLOR”
By Camryn McClain



A STAIN OF COLOR



In Depth



As an artist and designer, I create for the man or woman who dares to wear my clothes! Women who wear this brand are well aware of the art and fashion world. She is fierce, confident, artistic, with an ‘underground’ aesthetic. She is not afraid to stand out of the crowd and show her personality. She invites the unexpected. She goes to art shows and events knowing she will be the star of the show. She is “A Stain of Color”.





Who Is “A stain of Color” ?



Local: City girl

Income: High-middle class

Occupation: Working girl that loves nightlife and the art scene!

Marital status: Single or Married

She wears: YSL, Louis Vution, Sacai, Alexander Vauthier, and Dries Van Noten


“A STAIN OF COLOR” targets men and women ages 20 to late 40’s. As an online store for the main source of sales we offer seasonal capsule collections that are both sustainable and high quality. “A STAIN OF COLOR” also offers appointments for custom looks for exclusive individuals with a passion for personalized clothes. These collections and custom looks are available at a young- designer price and is accessible to middle and higher class individuals. Our customers are inspired and successful, and find more importance in wearing their personalities as a stain of color.



TECH PACK and Time action sheet