Occupation: Social Media Marketing and Communications Manager Income: $80,000/year
Location: NYC
Routine: She works from 9 am to 5 pm, runs errands around the city, and then meets up with some of her friends for dinner and drinks.
Hobbies/free time: meditating, photography, and watching documentaries
Style: clean, sleek, effortless Values: brand transparency, economic equity, sustainability
Our customer lives a fast paced life in New York City, but appreciates slow fashion and pieces that are seasonless