BRAND PROJECT



Collection No.1 S/S



In this group project, 2 FIT students and I created a brand together showcasing 3 garments each and displaying our skills in fashion design, graphic design, branding, and creative direction for an online store.

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Inspired by nature and city life, this collection marries the ideas of architecture and natural beauty to enhance your closet with staples and essentials. Our sustainably sourced fabrics are perfect for any Spring Summer occasion.


FULL PRESENTATION

Photo journalist



Photo journalist



Photo journalist



Photo journalist



Photo journalist



Photo journalist



Photo journalist



"TRES achieves luxury by developing timeless pieces and demonstrating creativity as importantly as respect for the environment."




- Easy - Comfortable - Versatile -


TRES is a sustainable brand offering timeless pieces at a luxury price. By using Circular fashion production with Upcycling and over 50% sustainable and or natural fabrics, we are able to create stylish fashion that supports or customers with moral production practices We pride ourselves on bringing these aspects to our working women!


Check out the brand website bellow



BRAND WEBSITE

OUR WOMEN



Occupation: Social Media Marketing and Communications Manager Income: $80,000/year

Location: NYC

Routine: She works from 9 am to 5 pm, runs errands around the city, and then meets up with some of her friends for dinner and drinks.

Hobbies/free time: meditating, photography, and watching documentaries

Style: clean, sleek, effortless Values: brand transparency, economic equity, sustainability


Our customer lives a fast paced life in New York City, but appreciates slow fashion and pieces that are seasonless



MARKET



TRES is a Contemporary Brand.


Price-Point: $250-$1500


Size range: XS-S-M-L-XL


Demographics: Female


Segmentation: Versatile Ready-to-Wear

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Competitors: BITE studios, Anna Quan, Julia Leifert